Style

The Business of Modelling

From Marilyn Monroe to Cameron Diaz to recent Oscar winner Charlize Theron. Becoming a male or female model has never been more exciting, challenging and lucrative. Across the spectrum of tastes from David Beckham to African American sensation Tyson , Jordan to Liz Hurley to Naomi Campbell. Modelling is now the de facto move to make towards grabbing a slice of the global celebrity lifestyle pie.

Recent moves and defections highlighted in the press amongst talent agencies ICM, IMG and news about Elite increases the spotlight on this lucrative and fiercely competitive section of the show business industry. The goal post has shifted. Actors and actresses regarded as internationally renowned celebrity brands now compete for luxury lifestyle modelling contracts.

* Film, television, music and their relationship with fashion. Some of the world’s top stylists and art directors – Andre Leon Talle, The Daddy from American Vogue.

* The designer as stylist. The top people in Britain , Europe and the US entertainment scene.

* Styling the celebrity – Big business. How much do top stylists earn? Window dressers in sleek, chic stores.

* Writing about style – legends like Anna Piaggi from Italian Vogue.

* Styling for magazines – The art of the art director.

* Image and its psychology in the advertising agency. The power of style in advertising; mass market style. Selling style to the global consumer-What’s hot, what’s not.